Simple Concept

Create infinite variations on your groove with the help of AI and the world's smartest groove machine. 

Unlike other groove creators that are limited to one specific algorithm, Playbeat innovates by using advanced sonic analysis algorithms to create or remix completely original grooves that never repeat and always sound great—no two patterns will ever be the same. 

With the ability to generate and suggest different combinations for your beats on the fly, you’ll always have something fresh and new, from simple pattern remixes to more complex drum beats. The more you play, the more combinations you get.

Simple interface, infinite sounds

  • Effortless, quick, and controllable, Simple Concept lets you shape your own synth sounds without a steep learning curve.
  • Create infinite preset variations with a single click using Tweak It, and create unique basses, leads, pads, keys, textures, and FX in an instant.
  • Focus on the music and let your inspiration take shape quickly with Simple Concept’s user-friendly set of controls.

Get started using a range of 80 inspirational presets and create unlimited sounds in an instant

Shape your own unique basses, leads, pads, and FX from a range of flexible adaptable controls

Create infinite preset variations with a few clicks using Tweak It.

Simple Concept is a great little Synth-Friend. My initial doubts in regards to the few controls, quickly vanished after a few minutes with Simple Concept. Sometimes limitation can be a blessing. Especially for creativity.

Saro Sahihi
Saro SahihiM∆RO, SoundBits

Krotos Simple Concept is part
of LANDR Studio

Create and release more music for one low price with Plugins, Samples,
Mastering, Distribution and more
— starting at just $12.50/mo.

System requirements


macOS 10.14 or higher

Chromatic is compatible with most major DAWs that host AU/AAX or VST3 formats.


Windows 10 or higher

Chromatic is compatible with most major DAWs that host AU/AAX or VST3 formats.